So it’s yet another ProductHunt release blog post. This time it’s not to get that sweet, sweet traffic to my project but just to actually reflect about it. There were some things I really didn’t expect to happen, and I read a bunch of these blog posts for some reason. So here is my breakdown of “launching” my CRM side project Easio.
One major thing to do
So I realised there is one major thing that everyone who is going to use product hunt to launch their next big thing. And that thing is to care. When I posted mines, I literally stopped caring about the project, and it was a case of either it validates itself or not. This means all the small little things that I could have done to have a better effect I didn’t do. It was near bare basics. It seems obvious; this is not the way to go.
So my one tip out of this is, care about your launch if you care about your product. I didn’t care about the product nor the launch. And honestly, I am fine with that. I’m happy with how things turned out, which is, not well.
I literally realised it was launch day for my product because someone tweeted good wishes to me in relation to it. Seriously, I cared that little about the launch, I set the timer and pretty much stopped caring.
When I seen the tweet and looked at their profile and then their product. I thought this was a sweet growth hack.
And this person was not alone. There were quite a few people applying their approach to their products. And it’s simply brilliant. Wish someone good luck and get yourself some free traffic, especially one of them was an SEO product. People who are launching a new product, nearly always need SEO, I literally almost bought it before I realised I had nothing just now that I care gets traffic. But if I was, I would have tried out the trial. That was an awesome growth hack, in my opinion. Kudos.
Then there was one guy who DM’d me on Twitter who was offering to make me #1-5 for that day for $150.
Boy, did he have the wrong person. Yea, no, I don’t care about that product, I’m just hosting it because I built it and it’s basically free to run since I have the servers anyways and the traffic will be tiny.
That got me thinking, how many people are paying to get their product promoted higher on Product Hunt? I get the kudos of having the #1 product of the day and week, but the gains there seem tiny. Unless your business is geared towards creators, you’re going to get low-quality traffic and the traffic spike is only going to last a short while.
Even then I doubt the guy could have delivered. He even DM’d me later asking if I read his first message and they have it on their public timeline so they seem quite committed to this, so people must be paying.
So eventually I realised that people signed up and they maybe created support tickets so I went to my support desk and connected it to slack like I should have done in the first place had I cared. And there were people in there trying to promote things too!
Not going to lie, support tickets are not the best place to promote things. But one was for a slack group for people starting projects, and I figured it would be good to network a bit with some more groups. So I said they should send me an invite and I could see if the place was worth time joining. I haven’t received an invite, so they basically wasted their time sending the original message in the first place. All that effort to get one person and you fall at the last hurdle.
The other one was someone offering to do sales I assume for a cut of the profits, which is basically asking me if I want free money. It turns out; I don’t, I just closed that ticket without a reply.
What to expect, some people will try and promote to you because you’ve identified yourself as a potential customer to them.
Things you should do, care.
I wish you luck with your Product Hunt launch.